Global Traveler at a Glance
With nearly 300,000 readers, Global Traveler connects with U.S.-based frequent, affluent, international travelers. According to MediaMark Research (MRI), GT readers have an average net worth of $2 million and 50 percent are CEOs and owners of companies. Our readers average nine domestic flights per year and 93 percent travel internationally on a regular basis, mostly in first and business class. More than 55 percent stay in 4- and 5-star hotels, at an average 60 nights per year. Four special editions — Leisure Lifestyle Edition, Global City Guidebook, Class Act Guide and The Trazee Book — complement 12 monthly issues. Each year, Global Traveler awards the GT Tested Reader Survey awards, the Leisure Lifestyle Awards and the Wines on the Wing awards.
Global Traveler is written for executive business travelers taking into account the sophisticated lifestyle and business interests of that highly valued demographic. Each issue features informative destination features, airline and hotel reviews, executive interviews and targeted reports designed to ensure readers stay ahead of the curve when it comes to entertaining clients, fine wines, sports, spas, technology, dining and health-related issues.